Welcome
The focus is Plus-Size Womenswear
…fashion that does not exclude today's modern curvier woman.
We're offering shopping advice, research and information on a very designated fashion market.
As the larger size market grows biggirlsblouselondon.com will aim to target relevant news and recommendations to the customer that is already beginning to challenge what is on offer from retailers. Combined with regular snippets of fashion and lifestyle specifically sourced to bring current trends and ideas together for your enjoyment.
We will celebrate companies that have increased size ranges, research new designers and fashion companies catering for the modern plus-sized woman and bring you news of the latest collections online and on the highstreet.
Keep in contact with us and let us know if you’ve seen anything new that’s worth talking about. Tell us about the things you’ve bought and have enjoyed wearing - we’d love to know!
Ursula Gross-Hohnacker
Aims…
Specialisation is growing in many areas and there is a huge gap for an independent fashion resource to help bring plus-size companies (or companies dedicated to increasing their size ranges) and designers closer together with their customers - making sourcing and current market information easier.
Biggirlsblouselondon.com is a site that is aimed at looking at plus-size womenswear positively. Bringing regular market and seasonal news to what is a hungry audience. Together with what we hope is a brighter outlook – an attractive web page and one-to-one contact, heavily promoting a new contemporary outlook to the perception of plus sizes and fashion in general.
The Background…
Over the past decade the womens wear industry recognised that they had to re-define the female form and that standard sizing was drastically changed – this has been mainly due to the research initiated by the UK National Sizing Survey sponsored by leading retailers including Marks & Spencer, The Arcadia Group and the House of Fraser where 11,000 women’s bodies were 3D scanned to extract detailed body measurements.
Eventually the data collected would be used to standardize womenswear sizing throughout UK manufacturers and then forward into Europe and ultimately the rest of the world.
The average woman has increased in size there is no question about that – not only in weight but also in height.
Lingerie manufacturers have increased their bra sizes enormously from an average B cup, which was a normal cup size twenty years ago to DD, E and F – which is the norm today. Many highstreet stores have had to look at increasing their standard size ranges from 14/16 to 18/20 upwards.
It is a crucial time for the plus-size market. A woman is able to find relatively fashionable clothing in a larger size range quite easily on the highstreet and within the major department stores but they are starting to demand more and this is where a new type of initiative is needed.
As a personal shopping consultant I have realised that there is a lack of information available for plus-size design-based collections – including the availability of special occasion, bridal and eveningwear.
The plus-size sector is also one of the biggest markets that trade solely online – especially clothing specialists.
This is also an area that is starting to be recognised but not promoted anywhere other than through random searches and word of mouth, offline the task is even harder which is unfortunate, as this information should be made available to everyone.
(Pics from top: top from Vetono, Linen collection from Marina Rinaldi, Snakeskin flat sandals from Crispins shoes.)
…contact us - we'd love to hear from you…